project #1: new user sign-up experience

  • All UX content
  • Content strategy and detailed user research
  • Audit of existing screens
  • Brand strategy and alignment


  • A consistent, defined user journey
    1. Immediate boost to sign-up completion rate
    2. Reduced user errors


    About the project

    Mogo is a fin-tech start-up based out of Vancouver, BC. They provide a variety of financial services and products, including a prepaid Visa card, personal loans, and credit score updates.

    As a financial company, Mogo had a high number of steps for a user to complete to successfully create an account. With new brand positioning as an app revolved around ‘financial fitness’, Tyler worked with designers to create a whole new sign-up experience.

    Playful and motivational, this user flow is all about simplicity, clarity, focus, and aligning with the amazing illustrations by our team’s illustrator.

    main screens
    user information, split into multiple steps
    error states
    additional screens

    project #2: national print ads

    • Develop new marketing campaigns
    • Lead all marketing content and copy
    • Develop a voice and tone that aligned to new brand principles
    • Pitch new concepts every two to three weeks


    • 10 to 12 published ad concepts
    • A defined Mogo marketing voice
    • Strategy & marketing copy guidelines
    About the project

    Tyler was a lead writer and key strategist on all things marketing content and copy for Mogo.

    With regular full-page print ads in a national publication (Globe & Mail), Tyler worked alongside a team of graphic designers and illustrators to develop new marketing campaigns regularly.


    ad concepts for MogoProtect and MogoMoney